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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Container Journal


 

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Kubernetes may have been around for the better part of a decade, but the platform itself continues to evolve. Heading into 2023, it will be imperative for organizations to keep track of what functionality is added and what is deprecated so they can effectively manage their fleets of Kubernetes clusters. After all, the only thing more challenging than managing Kubernetes itself is managing multiple clusters running multiple versions of Kubernetes that are dependent on outdated or no-longer-used APIs.

Thankfully, the Kubernetes roadmap provided by the Technical Oversight Committee provides some critical insights that IT organizations can use to better plan their Kubernetes cluster management strategy for 2023. Of course, if they choose to ignore the roadmap, they will be doing so at their own peril.

Joe Pelletier
Vice President, Product Strategy - Fairwinds
Joe is VP of Product Strategy for Fairwinds, where he is responsible for leading teams that build solutions to bridge the gap between developers, security, and operations. His product experience ranges from lean startup incubations to managing high growth products through to maturity. Prior to Fairwinds, Joe was a Director of Product Management at Veracode, which was acquired by Thoma Bravo in 2018 for $950m.
Robert Brennan
Vice President, Product Development - Fairwinds
Robert drives software initiatives at Fairwinds with a heavy focus on open source. He has worked for years on developer tooling and software infrastructure, focusing on the development of software that abstracts away the complexity of underlying infrastructure to enable an optimal experience for engineers.
Mike Vizard
Chief Content Officer, Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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