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Think About Your Audience Before Choosing a Webinar Title

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It’s still early days as far as deployments of Kubernetes at the edge are concerned, but the Linux Foundation predicts edge computing will be four times larger than the cloud, with 75% of data being generated globally by edge computing platforms by 2025. Gartner similarly predicts that by 2025 more than 50% of enterprise-managed data will be created and processed outside of a traditional data center or cloud computing environment.

The primary driver of that growth is an increasing need to process and analyze data closer to the geographic location where that data is created and consumed. A very large percentage of the applications running at the edge will undoubtedly require instances of Kubernetes to process and orchestrate all the data being generated on these platforms.

Michael Cade
Global Field CTO - Veeam Software
Michael Cade is a seasoned technology executive with over 20 years of experience in the data protection space. He is currently the Global Field CTO at Veeam Software. Prior to this role, Michael held various technical roles within Veeam joining in 2013 as a Systems Engineer and then moving to the product strategy team to focus on the wider Veeam strategy of creating content and sharing within the community.
Mostafa Radwan
Principal - CloudRoads
Mostafa Radwan is a technology consultant focused on cloud-native. He started his career as a Java software engineer before getting in the trenches of application and production support. For the past several years he has been helping enterprises adopt DevOps and cloud-native technologies to drive better business outcomes. When not tinkering with technology or serving clients, Mostafa likes to read, bike, and travel the world with his family.
Frank Ohlhorst
Editor at Large
Frank Ohlhorst is an award-winning technology journalist and IT industry analyst, with extensive experience as a business consultant, editor, author, and blogger. Frank works with both technology startups and established technology ventures, helping them build channel programs, launch products, validate product quality, create marketing materials, and author case studies, e-books, and white papers.
Mike Vizard
Chief Content Officer, Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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