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Think About Your Audience Before Choosing a Webinar Title

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Many organizations store large, infrequently changing assets like videos, images or large binary files on cloud provider networks for easy access. While this is more efficient and scalable than on-premises storage, any time an asset is fetched from the original server, an egress fee (or “egress tax”) is incurred. These egress fees can quickly add up and become a significant cost that is usually miscalculated or ignored during budgeting.

Cloudflare’s Cache Reserve helps minimize egress fees by reducing unnecessary origin egress and optimizing cache hit ratios.

Join us as we discuss:

  • The limitations of legacy storage solutions
  • Why cloud egress fees are a major hidden charge for organizations
  • How Cloudflare CDN and Cache Reserve can help maximize savings and optimize performance
  • A technical walkthrough of these solutions
Babur Khan
Tech Evangelist - Cloudflare
Babur Nawaz Khan is a Sr. Product Marketing Manager for Cloudflare’s application performance solutions. Prior to Cloudflare, he was a member of the product and technical marketing teams at A10 Networks where he focused on enterprise security and application delivery solutions. Khan holds a master’s degree in Computer Science from the University of Maryland, Baltimore County, and has over 7 years of experience in the application services and cybersecurity space.
Humair Ahmed
Technical Solutions Architect - Cloudflare
Humair Ahmed is a Technical Marketing Director at Cloudflare focused on Application Performance and Web3. Humair has over 20 years of experience across networking, systems, and development and has authored many white papers, reference architectures, deployment guides, training materials, and technical/marketing videos while also speaking at industry events. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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