Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by Fairwinds

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On Demand
Anytime

You've implemented containers and now Kubernetes. You're running applications on the platform in production. Things appear to be running smoothly! But are they really? There are a number of common, hard-to-see challenges many organizations face with Kubernetes, including:

  • Who is responsible for security, DevOps or security?
  • What does it cost and who is responsible, FinOps or DevOps?
  • Who should be managing what and what skills are needed?

In this webinar, we initiate a conversation between a former CTO that's now a CEO, a VP of engineering operations and a current CTO about the disagreements you should be having about Kubernetes. In this lively, fun session, we'll debate what really matters and who is responsible.

Bill Ledingham
CEO - Fairwinds
Bill brings over 30 years of technology and security experience to his role as Chief Executive Officer at Fairwinds. He previously served as Chief Technology Officer and Executive Vice President of Engineering at Black Duck Software, an open source security company acquired by Synopsys. He has held executive / founder positions at Speechworks (acq. by Nuance), Virtual Iron (acq. by Oracle), Avalere (acq. by Iron Mountain) and Digital Guardian.
Kendall Miller
Technology Evangelist - Fairwinds
Kendall was one of the first hires at Fairwinds and has spent the past 6 years making the dream of disrupting infrastructure a reality, while keeping his finger on the pulse of changing demands in the market and valuable partnership opportunities.
Elisa Hebert
VP, Engineering Operations - Fairwinds
Elisa serves as VP of Engineering Operations. She has a background in full-cycle customer and business operations, and software sales and delivery from nonprofit through enterprise / Fortune 100. Her focus is operational efficiency and delivery excellence, balancing the triad: team, customer, company.
Andy Suderman
CTO - Fairwinds
As CTO, Andy Suderman uses his extensive cloud-native and Kubernetes experience to help drive research and development at Fairwinds. He previously held roles as SRE, principal engineer and director of R&D and technology. He works with infrastructure spanning all three major clouds as well as verticals from healthcare to SaaS and Fortune 500 to small business.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.